MARKHAM
CapabilitiesCapability 01

Strategy

Direction-setting grounded in evidence. We help leadership decide where the organisation will compete, what it will stop doing, and what those choices are worth — in numbers a board can hold us to.

Practice reference MKM-C-01Established 2022Led at partner levelGoverned by MKM-F-004 · MKM-F-003
01 — Problems we solve

When direction is contested, stale, or unpriced.

a

Growth has stalled and the honest explanation is structural, not commercial.

b

The portfolio has accumulated businesses, products or regions no one would choose today.

c

The leadership team holds three different strategies, each of them unwritten.

d

A major bet — acquisition, market entry, technology platform — needs a case that will survive contact with reality.

02 — Deliverables
Position & portfolio assessment

Where the economics actually are, business by business.

Strategy on a page

The choices, the logic, the numbers — signed by the executive team.

Quantified value case

Each choice priced, with the baseline it will be verified against.

Sequenced execution path

Drawn phases, three commitments or fewer per phase.

03 — Process
Wk 1–3
Diagnosis

Primary data, unit economics, structured interviews. No workshops yet.

Wk 4–6
Options

Three genuinely different paths, each priced, each with a kill test.

Wk 7–8
Decision

A working session with the executive team. We take a position; the team decides.

Wk 9+
Draw

The first phase is loaded and the strategy moves to execution.

04 — Evidence & standards

The practice is governed, not improvised.

Standards appliedEvery recommendation carries a verified baseline (Verification Standard, MKM-F-003) and moves to execution through Draw · Hold · Release (MKM-F-004).
Outcome evidence2.1× median return on redeployed capital across strategy engagements, 2024–2026, audited at month 24.
ReferencesNamed client references for this practice are available on request, subject to clearance.
DocumentationDiagnostic instruments and workshop formats are published in the framework library; nothing proprietary is required to audit our logic.