AI adoption as an operating-model programme
Per-use-case value verified under the Markham Verification Standard at month 10. Full audit trail available under NDA.
The situation
A consumer goods group arrived with what most organisations had in 2025. Fourteen AI pilots, a platform subscription, a steering committee, and no verified operating result. The pilots reported to IT. Ordering, allocation and customer service — the decisions the models were meant to change — reported somewhere else entirely, and nothing in the governance of the programme connected the model to the decision. Eighteen months of activity had produced demonstrations.
The group wanted to know whether to double the AI budget or halve it. Our answer was that the budget was not the variable that mattered. Ownership was.
Impact in detail
Every use case carries its own baseline and attribution line; month-10 readings verified under MKM-F-003.